At Africa-Experience, we don’t just sell tours, we craft once-in-a-lifetime travel experiences across Southern and East Africa. As we grow our direct-to-client business and elevate our brand presence globally, we are looking for an experienced, forward-thinking Social Media Strategist to lead our social media efforts across platforms.

This role is designed for a seasoned digital strategist with a proven ability to think long-term, build premium brand narratives, and execute content and campaigns that convert. You will take ownership of our social media channels with a strong focus on Instagram and Facebook and ensure they reflect the unique, high-quality experiences we offer.

Key Responsibilities

Strategy & Leadership

• Design and execute a comprehensive social media strategy that supports brand awareness, community engagement, and lead generation across relevant platforms.
• Define and track clear KPIs, using data-driven insights to adjust and optimise performance.
• Ensure alignment between social media activity and broader marketing, sales, and business development goals.

Content Development & Campaign Execution

• Lead the creation of high-quality, brand-aligned content in both visual and written formats.
• Manage content calendars, storytelling themes, and publishing workflows to maintain consistency and engagement.
• Plan, execute, and optimise paid social media campaigns (primarily on Meta platforms), including audience targeting, budget management, and performance analysis.

Community & Brand Engagement

• Maintain a strong and consistent brand voice across platforms.
• Engage actively with followers, respond to enquiries, and nurture community relationships.
• Identify and manage strategic partnerships with influencers, tourism boards, and content creators aligned with our values and audience.

Performance Monitoring & Insights

• Use tools such as Meta Business Suite and Google Analytics to track results and optimise strategy.
• Create performance reports with actionable recommendations.
• Stay informed on trends, algorithm changes, and platform innovations to maintain a competitive edge.