The Ecommerce Manager plays a key role in driving the growth and performance of Dermalogica’s direct-to-consumer (DTC) digital business. This role is responsible for leading the end-to-end ecommerce experience on dermalogica.co.za and across digital platforms, ensuring that the online channel reflects our brand’s professional authority while delivering on commercial objectives. Combining data-led decision making with brand stewardship, the Ecommerce Manager is accountable for online revenue growth, customer experience, site optimisation, and cross-functional coordination. 

This role supports Dermalogica’s broader omnichannel and digital transformation strategies across South Africa and Sub-Saharan Africa. 

Key Responsibilities: 

Ecommerce Strategy and Revenue Growth 
Develop and execute the ecommerce roadmap to achieve revenue, conversion, and customer acquisition goals. Ensure the ecommerce channel complements and strengthens Dermalogica’s professional and retail distribution strategy. 

Site Optimisation and Digital Merchandising 
Lead continuous improvement of the online experience - optimising site structure, navigation, product pages, and merchandising strategies to improve usability and increase basket size. 

Customer Journey and Experience 
Deliver a best-in-class customer experience by ensuring the ecommerce journey is seamless, responsive, and aligned with Dermalogica’s brand values. Drive initiatives to improve retention, average order value, and customer lifetime value. 

Digital Performance and Analytics 
Monitor ecommerce KPIs including traffic, conversion rate, bounce rate, AOV, and iROAS. Leverage data to identify opportunities, test solutions, and refine strategy. Build dashboards and reporting tools to support performance tracking and insights sharing with EXCO. 

Campaign and Product Launch Execution 
Manage the online execution of brand campaigns and new product launches, working closely with Marketing, Education, and Design to ensure timely and accurate rollout across all digital touchpoints. 

CRO and Personalisation 
Implement A/B testing and conversion rate optimisation strategies. Partner with CRM and performance marketing team to deliver personalised experiences, product recommendations, and dynamic content. 

Cross-Functional Collaboration and Operations 
Coordinate with internal teams (Marketing, Design, Education, Customer Service, Operations) and external partners (agencies where applicable) to ensure ecommerce operations run smoothly and align with campaign calendars and brand objectives. 

Budget Management 
Manage the ecommerce budget, ensuring spend is prioritised for growth-driving activities. Track and report on budget performance in alignment with business goals. 

Innovation and Platform Development 
Stay ahead of ecommerce, UX/UI, and digital retail trends. Identify and implement new technologies and platforms to enhance the online customer experience and support future growth. 

Qualifications 

• Bachelor’s degree or higher in Ecommerce, Marketing, Digital Business, or a related field. 

Experience required:  

• Minimum of 5 years’ experience in an ecommerce or digital performance role, ideally within the beauty, skincare, or premium consumer goods sectors. 
• Proven track record of driving revenue growth and optimising digital customer journeys. 
• Experience working with ecommerce platforms and content management systems (e.g., Shopify). 
• Experience in digital performance marketing, including PPC, SEO, Google Analytics, and email marketing tools such as Klaviyo. 
• Strong analytical skills with experience in data management and budget planning. 
• Strong proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Analytics (GA4 preferred). 
  
• Experience in managing ecommerce sales, including revenue forecasting, target setting, and performance reporting. 
  
• Hands-on experience with ecommerce platforms and CRM tools. 
• Familiarity with digital advertising platforms including Google Ads, Meta Ads Manager, and other paid social tools. 

Competencies and characteristics:  

• Analytical Skills: Ability to interpret data and translate insights into actionable strategies. 
• Attention to Detail: Precision in managing digital content, tracking metrics, and optimising user experience. 
• Project Management: Ability to manage multiple projects, meeting deadlines and achieving commercial goals. 
• Adaptability: Comfortable in a fast-paced, changing environment, managing both short-term and long-term priorities. 
• Collaboration: Strong teamwork skills with the ability to collaborate across departments and with external partners. 
• Digital Savvy: A deep understanding of the latest ecommerce and digital marketing trends and tools. 
• Customer-Centric: Focused on improving the customer experience and driving retention through digital touchpoints. 

Work Environment:   

• This role operates primarily in an office environment with some flexibility for hybrid work. Occasional travel may be required for cross-functional planning, industry events, and regional strategy sessions. The role demands agility, data fluency, and a deep understanding of the evolving digital landscape.