B2B Paid Media Expert (Full-Time)

Apply before Sep 06 2025 | 16 Days left

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Vacancy Details

Employer: Anchora

 

To begin your application, please fill out this form: https://forms.monday.com/forms/22c8a45a8b6ad9ad4d1f3e58784b3a61?r=use1

We are looking for a B2B Marketing / Media Expert with a proven track record in B2B demand generation and lead acquisition. This role is ideal for a performance-driven marketer who thrives in campaign execution, optimization, and platform-based strategy. Youll be the hands-on-keyboard expert managing day-to-day performance on Google Ads and LinkedIn.

 What You’ll Do:

  • Plan, execute, and optimize B2B lead generation campaigns across Google Ads and LinkedIn Ads.
  • Work with our Head of Marketing to execute strategic campaign goals.
  • Manage audience segmentation, budget allocation, bid strategies, and A/B testing.
  • Continuously monitor performance metrics, adjusting campaigns to improve ROAS and CPL.
  • Implement keyword optimization, negative keyword strategies, and platform-specific enhancements.
  • Generate performance reports and insights for stakeholders.
  • Stay on top of platform updates and evolving best practices.

Required Skills

  • Linkedin Ads: 2 to 3 years
  • Google Ads: 2 to 3 years
  • B2B Digital Marketing: 5 to 6 years

Candidate Requirements

What We’re Looking For:

  • 5+ years of B2B digital marketing experience with a focus on paid media.
  • Deep platform knowledge of Google Ads and LinkedIn Ads (hands-on execution required).
  • Experience managing daily budgets and optimizing for lead conversions.
  • Familiarity with funnel strategy, attribution, and platform analytics.
  • Strong attention to detail, problem-solving skills, and self-sufficiency.
  • Experience with tools like Google Analytics, HubSpot, or similar CRMs is a plus.
  • Ideally familiar with the ad-tech industry and/or agency audience targeting.
  • Schedule is Monday-Friday 9 AM to 5 PM EDT/EST (3 PM to 11 PM South Africa Standard Time)

 

 

Why Join Us:

  • Directly contribute to growth through targeted demand generation.
  • Work closely with senior marketing leadership.
  • Opportunity to support a global-scale B2B ad-tech business.

 

To proceed with your application, please fill out this form: https://forms.monday.com/forms/22c8a45a8b6ad9ad4d1f3e58784b3a61?r=use1

 

Apply

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