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Digital Marketing Strategist

  • Cape Town
  • Salary: Market Related
  • Job Type: Permanent
  • Sectors: Marketing Management
  • Reference: 131639

Apply before May 31 2025 | 10 Days left

Apply

Vacancy Details

Employer: Webwiser (Pty) Ltd

About WBWR
WBWR is a culturally-driven creative and digital studio that partners with leading brands in fashion, lifestyle, entertainment, and media. We craft strategies and campaigns that don't just perform—they resonate. From content to commerce, we build marketing ecosystems that connect with modern audiences in meaningful, measurable ways.

The Role
We're hiring a Digital Marketing Strategist with the brains of a growth marketer and the instincts of a brand thinker. This is not a media buying role—this is strategy in its purest form: audience definition, channel planning, offer architecture, and insight-led execution.
You’ll lead multi-channel strategies for a roster of premium clients, owning everything from launch plans and funnel frameworks to creative direction and data interpretation.


What You’ll Do

  • Develop and lead end-to-end marketing strategies across paid social, search, email, web, and content

  • Work closely with creative, paid media, and web teams to build conversion-optimized journeys

  • Audit brand performance and identify short- and long-term growth opportunities

  • Translate product positioning and consumer insights into channel-specific tactics and campaigns

  • Craft funnel strategies tailored to DTC and retail hybrid models

  • Create campaign plans with clear KPIs, testing roadmaps, and performance reporting

  • Present strategies and insights directly to clients, serving as a trusted growth advisor


Requirements

  • 3-5+ years in digital strategy, ideally in an agency, consultancy, or high-growth brand

  • Strong understanding of paid social, email, web UX, and e-commerce conversion drivers

  • Confident using performance data to inform creative and media strategy

  • Experience working with or across teams executing on Meta Ads, Google Ads, Tik Tok Ads, Shopify, and GA4

  • Able to juggle multiple client accounts without compromising thoughtfulness or quality

  • Exceptional client-facing communication and storytelling skills


Bonus Points

  • Experience scaling premium or high-design consumer brands

  • Solid grasp of media mix modeling, LTV analysis, or retention strategy

  • A creative POV—you’re not afraid to push ideas forward

  • Copy or creative direction background is a plus


Why This Role

  • Work on the strategic front lines with globally recognized and design-led brands

  • Collaborate with a multidisciplinary team across paid, creative, Strategy and CRM

  • Real ownership of strategy—not just execution

  • Flexible culture that values results, trust, and taste


Apply

11 people have applied for this job. 429 people have viewed this job.

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© Careers24. All rights reserved.

About Careers24.com

  • Careers24 is a leading South African job portal that assists jobseekers from all sectors and experience levels to find and apply for vacancies from hundreds of South Africa’s leading companies. With over a million visitors a month, we are one of the most popular destinations to find employment online in South Africa.

    Our mission is to become the destination where every candidate can find an ideal job and where every company can find the perfect candidate. We are a proud member of the Media24 family and part of the Naspers group of companies.

Company

  • Work For Us

  • Advertise With Us

Quick Links

  • Recruiters Directory

  • Site Map

  • Site Terms and Privacy Policy

  • Widgets

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  • Simplify.hr

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