Key Responsibilities:

• Content Creation and Curation: Develop, schedule, and publish compelling content (text, images, videos, graphics) across multiple social media platforms, ensuring alignment with brand messaging.
• Social Media Strategy Development: Create and implement comprehensive social media strategies to achieve specific marketing objectives, including audience growth, lead generation, and brand awareness.
• Community Management: Engage with followers by promptly responding to comments, messages, and queries, fostering positive interactions and addressing customer concerns.
• Data Analysis and Reporting: Monitor social media analytics to track campaign performance, identify trends, and make data-driven adjustments to improve engagement and reach.
• Campaign Management: Plan and execute social media campaigns, including paid advertising, influencer collaborations, and promotional initiatives.
• Trend Monitoring: Stay updated on emerging social media trends, platforms, and best practices to adapt strategies accordingly.
• Brand Consistency: Ensure all social media content aligns with the company's brand identity and voice across all platforms.
• Copywriting: Develop compelling copy for all products.
• Marketing Calendar: Create and implement the marketing calendar.
• Online Store Materials: Develop visual content such as videos, animations, and reels for the online store.
• Photo Shoots: Plan and execute photoshoots for online content and the online store.
• Retail Window Campaigns: Develop and implement integrated in-store campaigns for retail windows.
• Retail Sales Incentives and Training Materials: Create content for retail sales incentives and training materials.
• Store Music: Curate and update music in-store to align with the brand.
• eCommerce Channel Updates: Maintain and update the look and feel of online store elements, including web banners.
• Collaboration: Work with other marketing teams, designers, and stakeholders to coordinate social media activities and align with overall marketing goals.

• Writing and Communication Skills: Ability to craft engaging copy and communicate effectively with diverse audiences across social media platforms.

• Visual Design Understanding: Basic graphic design skills to create visually appealing content.

• Analytical Skills: Proficiency in using social media analytics tools to interpret data and make informed decisions.

• Time Management and Organization: Ability to prioritize tasks and manage multiple social media accounts efficiently.

• Digital Marketing Knowledge: Understanding of digital marketing concepts, including SEO, paid advertising, and social media marketing best practices.

• Shopify Experience: Working experience with the Shopify platform.

Adaptability: Ability to quickly adjust to changing social media landscapes and algorithms.

Benefits:

• Competitive salary based on experience.