- Centurion
- Salary: R83 333.00 - R108 333.00 Per Month
- Job Type: Permanent
- Sectors: Automotive
- Benefits: TO BE DISCUSSED
- Reference: MPM005
Vacancy Details
Employer: Afro Miaki Group PTY(LTD)
RESPONSIBILITIES
PRODUCT STRATEGY
- Determine the volume targets in line with Business objectives
- Map the market and segment volume projections in line Industry and Economic projections
- Develop detail a Product Strategy for each Product to achieve business objectives
- Conduct detailed market study, analysis and volume projections
- Addressable segment and variant analysis to achieve volume and share objectives
- Price-Volume Mapping analysis for volume and share targeting
- Competitor Price Spider comparison and analysis to determine price targeting
- Variant-wise spec mapping & analysis vs Competition for right speccing & USPs
PRODUCT MANAGEMENT
- Manage a portfolio of Products, viz. SUV, LCV and Commercial vehicles.
- Periodic review and monitoring with corrective alignments to achieve business objectives
- Life Cycle Action management for each Product
- Create and manage a Project Charter with local and Global Team
- Effectively map all Product vs Competitors using Product Spec Price-Value Analysis
- Monthly Product Price positioning to achieve market share and volume
- Product Variant Spec management and Control; with local and Global Team
- Map the key Technical and Warranty issues for suitable Product Corrections
- Create & control Product Specification sheets
- Vehicle variant buy-off of all new changes prior to Dispatch or Retail
- Support with planning and administration of Vehicle Evaluation and Durability testing
RESEARCH MANAGEMENT
- Develop effective research briefs to accurately achieve the desired outcomes.
- Effective Insighting with Product, Market, Customer, Dealer and Competitor Research
- Plan New Product Clinic to understand Customer Product Acceptance, and Price setting.
- Coordinate effective Focus Groups with Dealers, and Customers
- Rental and Fleet Customers visits to understand their needs for Product correction
- Conduct Dealer visits to understand Customer needs and Spec correction
MARKETING MANAGEMENT
- Develop the Marketing Strategy for each new Product Introduction
- Product Equation Analysis vs Competition to determine Product Right to Wins (RTW)
- Leverage the optimal Product USPs and RTWs in launch strategy
- Competitor Product Position Mapping, USPs, messaging Communication summary analysis
- Develop with Marketing the Customer Insights and map the Target Customer Profile
- Develop the Product Positioning with Functional, Technical and Emotional needs
- Coordinate the Marketing & Launch Plan with all Internal stakeholders
- Consolidate the Launch Marketing Plan for New introduction for Business approval
PRODUCT DEVELOPMENT
- Plan suitable Local Variants based on the Local Market demand and Customer need gap.
- Share scope for suitable local parts development with Product, Supplier and After sales.
- Support the Accessory Development with correct scope to meet Customer need
- Evaluate proposed new part & vehicle concepts and proposals
- Ensure local parts are approved by Product, Engineering, Technical and Homologation
- Support technical information flow for Homologation approval
PROJECT MANAGEMENT
- Launch planning coordination and project management for seamless introduction
- Manage New model Project timeline with Global Team for timeous introduction
- Administration, tracking and recording of minutes and action items
- Create Product Briefs for Internal Stakeholders
- Effective project tracking, monitoring and risk management
- Risk mitigation and coordination to ensure smooth launch
PRESENTATION & COMMUNICATION
- Prepare and Deliver effective Product presentations for Internal & External Stakeholders
- Support with New Product Sales Training Content for Dealer manpower capability building
- Support Marketing with Go to Market Planning, Product Spec Understanding
- Support Sales Team with Market analysis and Product Spec understanding
- Prepare and present the Product Launch presentation
- Effectively communicate project status to all stakeholders, and to Business
- Effectively Communicate Product Briefs & Communications to all required Stakeholders
Candidate Requirements
REQUIREMENTS
QUALIFICATIONS
- BA / BCom Honours in Marketing or equivalent, from an accredited Institution
- BTech/BEng/BSc Engineering preferrable
- Post graduate qualification advantageous
EXPERIENCE
- 5 years’ Automotive OEM experience
- 7-10 years’ post qualification experience;
- 3-5 years a Product Planning environment
- 2-3 years as Product Manager or Marketing Manager
SKILLS AND KNOWLEDGE
- Engineering, R&D, Technical environment exposure beneficial
- Market understanding, Economics beneficial
- Research methodologies, analytics and experience
- Management of multiple projects
- Working knowledge of automotive products, systems and specifications
- Strong knowledge and understanding of automotive industry
- Understanding of Accessory Development and Product Marketing
- A high degree of marketing know-how
- General business acumen, markets, global environment
- Knowledge on research tools and applications, analytics
- Advanced Microsoft Applications
- Excellent analytical skills
- Strong presentation skills
- Project Management knowledge and practical implementation skills
- Excellent analytical skills
- Project Management skills and results-driven ability
- Good administrative skills
- Strong Problem-solving ability
- Advanced skills in all Microsoft Applications, , i.e. Excel & PowerPoint.
- Business profitability
- Data analysis, and translating into effective strategic actions
- Product Spec Value Analysis methodology
- Product Pricing tracking analysis
- Research methods, analytics, tools and systems
- Product Life Cycle methodology
- Email etiquette for different audiences: viz. Internal, Dealer, Customer and Supplier
- Ability to excel in highly stressful environment
- Excellent interpersonal and communication skills
- Excellent stakeholder and relationship management
- Perseverance and Hard-working
- Sound reasoning and decision-making skills
- A Team Player; Collaborative for in cross-functional environments
- Out the Box thinker, Display Creativity & Innovation
- Perceptive: Ability to perceive and translate Customer requirements
- Strong-willed: maintain the best approach for business and Customer
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