·       Develop and implement comprehensive marketing strategies to promote products and brand.

·       Plan and execute marketing campaigns across various channels, including digital, social media, email, events, and traditional media.

·       Collaborate with the sales team to align marketing efforts with sales goals and objectives.

·       Collaborate with international teams to drive the portfolio of brands in key markets.

·       Be the brand/portfolio custodian including understanding the brand profitability and actively work towards improving profitability

·       Manage and oversee the creation of marketing materials, including brochures, advertisements, website content, and social media posts.

·       Conduct market research to identify trends, customer preferences, and competitive landscape.

·       Build and maintain relationships with key industry influencers, media, and partners.

·       Organize and participate in wine tastings, trade shows, and other promotional events.

·       Monitor and analyse the performance of marketing campaigns, providing insights and recommendations for improvement.

·       Manage the marketing budget, ensuring effective allocation of resources.

·       Stay up to date with industry trends and best practices to continuously improve marketing effort