- Western Cape Remote
- Salary: R17 500.00 - R20 000.00 Per Month
- Bonus: Discretion
- Job Type: Part-Time
- Sectors: Health Fitness & Beauty
- Reference: Elixir/digitalmarketing
Vacancy Details
Employer: Elixir Wellness
We are an emerging wellness center dedicated to promoting holistic health and well-being. Our mission is to offer a sanctuary for physical, mental, and spiritual rejuvenation through a wide range of wellness practices and therapies. As we prepare to launch our brand and services, we are seeking a passionate and innovative Digital Marketing Specialist to join our team. This role will be instrumental in crafting our online presence, engaging our target audience, and driving the digital strategy to achieve our business goals.
**Role Overview:**
The Digital Marketing Specialist will be responsible for managing all aspects of our digital marketing efforts, including social media management, content creation, marketing campaigns, SEO/SEM, and analytics to drive traffic and engagement on our online platforms. The ideal candidate will be creative, analytical, and have a proven track record of enhancing digital presence and integrating commercial opportunities.
**Key Responsibilities:**
- Develop and implement a comprehensive digital marketing strategy to enhance brand awareness, engagement, and online visibility.
- Manage and grow our social media presence across various platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.), including content creation, scheduling, and monitoring.
- Plan and execute all digital marketing campaigns, including email, social media, and display advertising campaigns.
- Collaborate with internal teams to create compelling and targeted content for our blog, social media, and other digital channels.
- Optimize content for search engines (SEO) and lead generation, and utilize analytics tools to monitor and report on campaign performance.
- Drive website traffic and acquire leads through the effective use of SEM, PPC, and retargeting strategies.
- Manage online brand and product campaigns to raise brand awareness and integrate commercial opportunities seamlessly.
- Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates in social media marketing, attribution, and programmatic media buying
Required Skills
- Social Media Marketing
- Excellent Written And Verbal Communication
- Online Communications
- Canva Design
Candidate Requirements
**Qualifications:**
- diploma in Digital Marketing, Communication, or a related field.
- At least 2-3 years of experience in a digital marketing role, experience in the wellness will be an added advantage
- Excellent knowledge and experience of Canva
- Demonstrable experience managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Strong knowledge of website analytics tools (e.g., Google Analytics) and experience in setting up and optimizing Google AdWords campaigns.
- Excellent understanding of social media platforms and content creation, with a proven ability to engage a wide audience.
- Creativity and documented immersion in social media with the ability to adapt to the evolving digital landscape.
- Excellent communication and collaboration skills to work effectively with team members and external partners.
- Ability to work in a fast-paced environment and manage multiple projects with attention to detail.
33 people have applied for this job. 871 people have viewed this job.
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