- Pretoria East
- Salary: R30 000.00 - R42 000.00 Per Month
- Job Type: Permanent
- Sectors: IT Marketing Media
- Benefits: Pension Bonus
- Reference: Digital Marketing Lead - Pta East
Vacancy Details
A company based in Pretoria East has a vacancy available for a Digital Marketing Specialist / Lead to become part of their team. The ideal candidate needs to have a relevant Marketing Management Diploma/Degree and at least 5 years of relevant Digital Marketing work experience.
This is a permanent in-house position with pension fund, risk-benefit, 13th Cheque, etc. Hybrid working model after completion of the probation period (6 months)
Job Purpose:
The digital marketing specialist is responsible for leading and managing various aspects of digital marketing campaigns across different platforms and channels to achieve business objectives.
The ideal candidate will work closely with the digital marketing lead, marketing team, and external teams to ensure creative and strategic alignment, performance improvement, and budget efficiency. Agency management for all digital campaigns as required. Actively supports e-commerce and online retailer-specific digital marketing initiatives.
Candidate Requirements
Requirements:
- Matric
- Marketing Diploma/Degree
- Digital Marketing Courses / Certificates
- At least 5 years of relevant Digital Marketing work experience
- Business to Consumer marketing.
- Experience in international markets.
- Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc.
- Reporting and navigating GA4.
- Analyzing and reporting on campaign data.
- Set up and testing of goals and conversion tracking.
- Thorough understanding of conversion tracking systems.
- Digital target markets/audiences and campaign KPIs
- Predict campaign performance, based on previous experience.
- Proficient in Microsoft Suite or Google Suite.
- Excellent analytical and cross-functional communication skills.
Advantageous:
- TV Streaming
- Google Tag Manager
- Experience in Marketing Cloud intelligence / Marketing automation.
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