ePETstore, South Africa’s coolest online pet store, is looking for a passionate, pet-loving Ecommerce Copywriter to join our team on a full-time basis.
The Ecommerce Copywriter will be passionate and highly motivated, have a way with words, an eye for detail, brings ideas to the table and deliver accurate, engaging, succinct and compelling content to help ePETstore stand out from the crowd and help cement our mission to be the most trusted Online pet store in SA offering expert answers and premium pet products.
· Create compelling, engaging and unique copy for sales pages, including product pages, category pages and website homepages, keeping in mind best SEO practices, plus social media and email campaigns
· Write educational, fun and useful blog articles
· Produce succinct, accurate and enticing copy in line with our personal, fun and quirky tone of voice, cementing our mission to be the most trusted Online pet store in SA offering expert answers and premium pet products
· Understand target consumers, their needs, priorities and passions, and deliver content which entices them
· Adapt content and copy to the audience and the business requirements in a variety of marketing channels and environments
· Conduct thorough brand and technology research to inform copy whilst working independently, delivering copy at pace to strict deadlines
· Monitor content engagement and create reports to inform and refine ongoing content plan
· Work with wider marketing and trading teams to ensure all products are strategically merchandised with multiple images, videos and other useful content
· Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
· Source images, videos and other content
· Load new products with descriptions, images, links etc on to the website
· Load blog articles with images, links etc onto Wordpress blog site
· This is an office-based position in North Riding