Digital Marketing & Content Co-Ordinator - Placement Point (Pty) Ltd, Kempton Park

  • Kempton Park
  • Salary: R20 000.00 Per Month
  • Job Type: Permanent
  • Sectors: Mining
  • Posted by Placement Point (Pty) Ltd on Tuesday, March 17, 2020
  • Reference: KDDMC
  • Apply before Saturday, May 16, 2020 - 38 Days left

Vacancy Details

Employer: Placement Point (Pty) Ltd

A dynamic company based in Kempton Park is looking for a Digital Marketing & Content Co-Ordinator

Duties:

  • The main purpose of this role is to optimize the online marketing campaigns in order to ensure customer engagement
  • Report directly to the Head of Marketing
  • This position is responsible for planning, execution and optimisation of online marketing efforts for the company brand
  • The position is also responsible for creating, editing and posting online content using a variety of electronic devices and tools for use across multimedia and multi platforms
  • Internal Liaison takes place with all internal departments
  • External liaison takes place with third party suppliers
  • To build online brand awareness in order to drive sales
  • Create and optimise online adverts through Google AdWords (search, display, mobile, video), Facebook and other platforms to increase brand awareness and drive sales
  • Be actively involved in Search Engine Optimization efforts (content, keyword, image optimisation etc.)
  • Create and add UTM tags or similar onto material and all online advertising platforms
  • Generate innovative ideas to reinforce our marketing campaigns across digital channels
  • To develop engaging content for online platforms
  • Translate media plan into a digital campaign by ensuring correct dates, targeting, budgets, objectives and placements are applied
  • Manage the content strategy, including copywriting and website updates
  • Write engaging and shareable content across different platforms, including social media, websites and emails
  • Create unique, relevant and engaging content for all digital platforms
  • Ensure content that is well researched, accurate, balanced and well written
  • Prepare online newsletters and promotional emails and organise its distribution
  • To plan and monitor the ongoing presence on social media and website in order to grow the market base
  • Stay abreast of online marketing trends and keep strategies up to date
  • Identify improvements in order to improve customer experience with online platforms and optimize on an ongoing basis
  • Brief technical updates to the development team, review and testing of deliverables
  • Collaborate with designers and outsourced suppliers to improve user experience
  • To monitor, measure and report on digital marketing initiatives
  • Navigate and dive into Google Analytics, Facebook Insights and other digital analytics tools to extract and build on performance intelligence
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (WebTrends etc.)
  • Provide launch reports and regular interim as well as monthly reports
  • To manage own professional and self-development

Candidate Requirements

Requirements:

  • Must be fluent in Portuguese (speak, read and write: non-negotiable)
  • Grade 12 or equivalent (essential)
  • Relevant tertiary qualification in Marketing / Journalism / Advertising (essential)
  • 3 years’ experience as a Digital Marketer (essential)
  • Experience with B2C social media, Google AdWords and email campaigns and SEO / SEM / Growth hacking (essential)
  • Experience with Facebook Ad Manager (essential)
  • Experience using Content Management systems (essential)
  • Knowledge of Online Advertising Platforms (ideally Google qualified and holding industry related qualifications e.g. HubSpot, Hootsuite, Facebook Blueprint)
  • Knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
  • Working knowledge of ad serving tools (e.g., DART, DoubleClick)
  • Knowledge of marketing and communication processes
  • Knowledge of social media platforms
  • Technical knowledge of reporting on multiple media platforms
  • Verbal and written communication skills
  • Innovation skills
  • Presentation skills
  • Detail consciousness
  • Interpersonal skills
  • Data and trend analysis skills
  • Interpersonal & networking skills
  • Copy writing skills

Computer Literacy:

  • Computer literate
Apply before Saturday, May 16, 2020 - 38 Days left Companies may expire jobs at their own discretion. If you have not received a response within two weeks, your application was most likely unsuccessful.
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About Placement Point (Pty) Ltd

Placement Point (Pty) Ltd previously known as First Time Placement cc (Parkwood Branch) has been providing unique excellence to the recruitment industry since 1990.

We are a “hands – on” personalised generalist recruitment agency that provides for both the needs of the employer and the employee. 
As a Generalist Recruitment Agency we recruit across the board from junior to senior level positions. 

Our expertise include (but are not limited to):

Finance / Accounts / Tax
Senior Management 
Office Support 
Sales / Marketing 
Human Resources
Information Technology 
Legal 
Insurance 
Property 
Construction 
Architectural 
Automotive
Medical 
Hospitality / Travel  
Retail