Carla is a Marketing and Sales Coordinator for a
telecommunications company in Johannesburg, South Africa. She was nominated
among this year’s rising star finalists under the media and advertising
category at the 6th Annual Standard Bank Rising Star Awards. Carla shared a
little about her career journey in the media and advertising industry.
Before becoming a marketer, Carla was in performing
arts working as a professional actress and touring the continent. During her
travels, Carla realised that she wanted to establish herself in South Africa. “I realised that if I wanted to stay in South
Africa, I would need to find a more stable career path,” she explains.
Carla decided to venture into a career based off the things she was good at doing
and that she loved about performing. “I
love communicating ideas, being creative and connecting with people,” she
what kind of job would allow me to do these things?”
Carla decided to pursue a career in marketing. “Marketing is a field that allows you to
speak and connect with an audience and it allows you to really make a
difference in their lives by providing them with solutions and services that
make their lives better,” Carla says.
A Sales and Marketing Coordinator is responsible for
developing and implementing marketing and advertising campaigns, tracking sales
data, maintaining promotional materials inventory and planning meetings,
maintaining databases and preparing reports.
“I love knowing
that in marketing, all experiences and knowledge is useful to your career. For
instance, watching a movie can give you insight into creative ideas. Seeing art
could show you what people are concerned with in their daily lives.
you learn from life,” says Carla.
We asked Carla what advice she would give to people
who would like to follow a career in marketing, and this is what she had to
say: “First, remember that although it’s
creative, marketing needs to be about its effect. You need to help solve a
customer’s problem and connect with them.” That’s what makes a great
marketer, Carla says.
listen to your peers, your customers, and society in general. We work in a very
complicated space where you can be a protector/keeper and influencer of public
“You need to
be able to wield it wisely.”
If you'd like to be featured in
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send a mail to firstname.lastname@example.org, telling us why you’re proud
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