An established company is seeking a Area Sales Representative (Regional Manager) in Cape Town, Western Cape.

The Regional Manager is responsible for managing and expanding the customer base by developing dealers, key account customers, and direct customers within the assigned territory.

This role includes managing budgets and sales targets while controlling total costs to ensure business goals and profitability are achieved.

Key Responsibilities

• Visit clients and identify sales opportunities.
• Develop the territory in alignment with company growth objectives.
• Manage budgets, costs, and profitability.
• Build and maintain a pipeline of prospective clients using CRM systems.
• Cold call and prospect new business opportunities.
• Prepare and deliver presentations, proposals, and quotations.
• Quote and negotiate prices and contracts.
• Monitor competitor products and market conditions.
• Ensure client satisfaction and provide ongoing support.
• Coordinate cross-selling and upselling initiatives.

Qualifications & Experience

• Education: Matric (Grade 12); B.Com (Marketing) required; Technical qualification advantageous.
• Experience: Minimum 3 years in sales with strategic account and dealer network management.
• Proficiency in SAP or Syspro systems preferred.
• Technical knowledge in Light Equipment (LE) and Compact Equipment (CE).