How you'll role

As a Martech Product Specialist, you'll be at the forefront of digital transformation in the entertainment and sports sectors. Your role will be to harmonize marketing, product, and technology with a clear focus on enhancing customer experience through smart use of marketing tools, data, and automation. Delivering seamless, personalized customer journeys is your mission, leveraging your technical savvy and data-driven approach to make impactful improvements.

What you'll do

• Evaluate, implement, and manage marketing technologies in collaboration with software and product teams

• Ensure seamless integration of martech tools across platforms

• Manage and unify customer data to drive segmentation and personalization

• Design and manage automated marketing workflows for customer lifecycle, retention, and engagement

• Use martech tools to deliver relevant and personalized customer experiences

• Oversee marketing tools’ configuration and maintenance

• Develop dashboards to track engagement, conversion, and retention performance metrics

• Collaborate with UX and product teams to improve customer interactions

• Provide training and guidance on martech tools and best practices

• Partner cross-functionally with Marketing, Product, and CX teams