- Pretoria East
- Salary: Market Related
- Job Type: Permanent
- Sectors: FMCG Marketing Sales
- Reference: 2237639
Vacancy Details
Employer: Bright Placements
- Develop and implement the group's overall marketing strategy, aligning with business objectives and target audiences.
- Conduct market research to identify trends, opportunities, and competitive insights.
- Design and execute campaigns to increase brand awareness and revenue across all properties.
- Maintain and strengthen the group’s brand identity and ensure consistency across all marketing materials and channels.
- Oversee the creation of content, including brochures, advertisements, and social media posts, ensuring alignment with brand guidelines.
- Develop and manage the group’s digital marketing efforts, including SEO, PPC, email marketing, and social media.
- Oversee website content updates, ensuring a user-friendly experience that promotes bookings and engagement.
- Analyze and report on digital marketing performance, providing insights and recommendations for improvement.
- Manage all public relations activities, including press releases, media relations, and crisis communications.
- Collaborate with media partners to enhance the group’s visibility in the hospitality industry.
- Act as a spokesperson for the group when necessary.
- Work closely with property managers to understand their marketing needs and tailor campaigns accordingly.
- Liaise with sales teams to align marketing strategies with sales objectives.
- Build relationships with external partners, including advertising agencies, influencers, and vendors.
- Prepare and manage the annual marketing budget, ensuring optimal allocation of resources.
- Monitor expenses to ensure adherence to budget constraints.
The Group Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote the hospitality group’s portfolio of properties. The role requires a dynamic and creative individual with a strong understanding of marketing principles, digital trends, and the hospitality industry. The manager will oversee all marketing activities, ensuring alignment with the group’s brand identity and business goals.
Key Responsibilities
1. Strategy Development and Execution
2. Brand Management
3. Digital Marketing
4. Public Relations and Communications
5. Stakeholder Collaboration
6. Budget Management
Required Skills
- Marketing: 4 to 5 years
- Sales: 4 to 5 years
Candidate Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in marketing, preferably within the hospitality industry.
- Proven experience in managing teams and developing marketing strategies.
- Strong leadership and team management abilities.
- Expertise in digital marketing tools, analytics platforms, and social media.
- Exceptional communication, presentation, and interpersonal skills.
- Creativity and innovation in developing marketing campaigns.
- Analytical skills for interpreting marketing data and reporting on ROI.
- Experience with multi-property marketing in the hospitality sector.
- Familiarity with CRM systems and hotel management software.
- Based at the head office in Pretoria, with occasional travel to properties and events as needed.
- Fast-paced, dynamic environment requiring adaptability and multitasking.
Essential Qualifications
Skills and Competencies
Preferred Qualifications
Reporting Line
The Group Marketing Manager reports directly to the CEO or the Group Director of Operations.
Work Environment
9 people have applied for this job. 312 people have viewed this job.
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