- Kuils River
- Salary: Market Related
- Job Type: Permanent
- Sectors: Marketing
- Reference: 9976
Vacancy Details
Employer: Exceed Human Resource Consultants
- Integrated Marketing Strategy
- Implementation of marketing communication strategy - traditional & digital campaigns
- Collaborate with agencies to integrate marketing strategy on all channels
- Manage and coordinate the campaign implementation process, aligning with all internal & external stakeholders on objectives and timelines
- Work with agency, Head of Brand and the Sales & Marketing executive to create campaign target goals
- Responsible for all marketing communication across all platforms
- Engages Head of Brand, the Sales & Marketing executive and relevant business owners in an advisory capacity to optimise campaign deliverables and marketing operational efficiency
- Plan, implement and report on all campaign elements
- Monitor & ensure the marketing strategy & initiatives are executed as planned.
- Suggest new ideas for the integrated marketing strategy and tactics
- Understand target customer segmentation of various external media (both traditional & digital) to identify suitable channels
- Drive the roll-out of all digital and social media campaigns
- Ensure the implementation of the digital strategy by driving brand awareness, consideration and acquisition across all platforms, working closely with the relevant external agency and internal stakeholders
- Ensure the marketing strategy and all communication align with digital marketing campaigns
- Understand digital & social media analytics and interpret the content and data
- Manage campaign budgets
- Campaign Process Management
- Review of end-to-end campaign processes for efficiency and effectiveness
- Set and drive strategic objectives and measurement of all campaigns together with the internal stakeholders
- Engage and collaborate with internal and external stakeholders to ensure effective implementation of marketing initiatives
- Identify business process and system improvements to streamline ways of work between internal & external stakeholders
- Proofing creative & digital copy and detail checks across all campaign channels & platforms to mitigate the risk of errors early in the process, and ensure alignment to overall campaign | brand strategy
- Create campaign framework and process for all the marketing campaigns
- Create a robust process for internal & external campaign briefings, reviews and approvals
- Scrutinise the current campaign process and make improvements
- Liaise & manage the creative; digital & media agency and internal teams to coordinate marketing campaigns and priorities
- Engagement Management with Strategic Partners
- Manage the retail distribution Network to drive campaign initiates on the brands relevant platforms and channels
- Build relationships and ensure alignment across marketing, operations, legal and agency teams
- Facilitate regular campaign status and review meetings
- Drive quarterly marketing alignment process for all stakeholders
Candidate Requirements
- 3-year diploma or Degree in Marketing | Copy writing | Digital Marketing
- Post graduate studies in digital marketing would be highly advantageous
- 3+ years marketing experience, including managing integrated TTL campaigns
- Digital marketing experience would be highly advantageous
- Experience in financial services would be highly advantageous
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