- Rosebank
- Salary: Market Related
- Job Type: Permanent
- Sectors: Hospitality
- Reference: 2231418
Vacancy Details
Employer: 27M Growth Group
Company Overview
COFI, a cosmopolitan dining and upmarket lounge, is hiring! We are seeking an experienced Digital Marketing Specialist to be based at our Rosebank office. As a well-established company embarking on growth through franchising, CoFi offers a dynamic, positive work environment where you’ll be entrusted to perform your role independently. We are a group of diverse, high-performance-driven people who hit the ground running, value our team members, and strive for excellence.
Objective:
We're seeking an experienced Digital Marketing Specialist to develop, implement, and manage our digital marketing strategies across various channels. The ideal candidate should have a strong understanding of digital media, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.
Key Responsibilities:
Strategy and Planning
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Conduct market research, analyze industry trends, and recommend innovative solutions.
- Set performance goals, metrics, and benchmarks for digital campaigns.
Digital Channel Marketing
- Manage and optimize website, social media, email, mobile, and other digital channels.
- Develop and implement content marketing strategies.
- Oversee search engine optimization (SEO) and search engine marketing (SEM).
Advertising and Media Buying
- Plan, execute, and optimize digital advertising campaigns (e.g., Google Ads, Facebook Ads).
- Manage media budgets, negotiate with vendors, and ensure ROI.
- Develop and maintain relationships with media partners.
Analytics and Reporting
- Track, analyze, and report on digital campaign performance using tools like Google Analytics.
- Provide insights and recommendations to improve campaign effectiveness.
- Develop and maintain dashboards for real-time performance monitoring.
Teamwork Collaboration
- Work closely with sales, store management, and development teams to ensure cohesive campaigns and align strategies
Required Skills
- Digital Marketing: 3 to 4 years
- Google Analytics: 3 to 4 years
- Hubspot: 3 to 4 years
Candidate Requirements
Skills and Requirements
Essentials
- 3+ years of experience in digital marketing, media planning, or a related field.
- Strong understanding of digital marketing channels, technologies, and trends.
- Excellent analytical, problem-solving, and communication skills.
- Proficiency in Google Analytics, Google Ads, Facebook Ads, and other digital tools.
- Bachelor's degree in Marketing, Communications, or a related field.
Desirables
- Experience with marketing automation platforms
- Certification in digital marketing (e.g., Google Analytics, HubSpot).
- Experience with team management and leadership.
36 people have applied for this job. 849 people have viewed this job.
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