Job purpose:
The Senior Copywriter, reporting to the Marketing Manager, will work in the creative team.

Main responsibilities:

• Developing and maintaining a consistent ‘voice’ for Weylandts in all marketing communication, including the creation and maintenance of a Tone Guide that should be used to guide the brand personality across all our channels
• Writing catchy and effective copy for e-mailers & digital advertising
• Conceptualising & writing copy for ATL (above-the-line) print and radio advertisement, including store-specific advertising
• Writing of selected web copy for Weylandts and Maison
• Conceptualising, scripting and post-production input on in-house brand and training AVs (video content)
• Conceptualising & writing copy for Weylandts Spaces projects (including new store openings and ad hoc pitches on projects)
• Compiling PR info and copy
• Ad hoc signage and in-house communication material
• Writing of articles and answering of Q&As for external print and online publications on behalf of Weylandts
• Supplying copy for visual merchandising concepts & signage
  

Experience and Skills:

• A 3-4 year degree/diploma in copywriting is pre-requisite
• A minimum 4-5 years ad agency experience
• 360 Portfolio with print, outdoor, TV and activations
• Above the line and through the line experience
• Home and décor brand experience will be a plus, but not limited to it
  

Behavioural Competencies:

• The job holder must be able to demonstrate positive hands on, can-do attitude.
• He or she must be able to work independently, yet be a team player.
• They must be positive, energetic, a self-starter and have excellent problem solving and decision-making skills.
• Being able to work well under pressure, meet tight deadlines and producing a high quality of work is pre-requisite.