The world is changing at an exponential rate and current education systems are not keeping up. At iX, we believe that in the next century, learning won’t just be concentrated on youth, but interwoven throughout a person’s life as they transition across careers and life priorities. Our mission is to build transformational learning experiences that close this gap and give our students the best possible life.
iX's vision is to build a lifelong learning brand with a range of future-focused programs and services. Our current focus is on creating career development programs for high schoolers, university students, professionals, and executives, and partnering with institutions to transform how the world prepares students for the future of work.
Why work for us
We are looking to make a positive impact on students' lives by providing them with education for the future. Our company is based on 3 pillars:
Dream Why are you here? What do you want to experience? How do you want to contribute to others? These are the questions that guide the journeys of our students and the core team.
Evolve We challenge our team to be disciplined learners who continually evolve, step by step, day by day. At iX, it's OK to make mistakes—it's not OK to not learn from them.
Connect We believe what makes work ultimately rewarding are the people you share your time with. As a team, we dine, hike, surf, hit the gym, and travel the world together.
Your role as part of the iX Team
At iXperience, we are building the future of education. We are now positioned for considerable growth with exciting opportunities on the horizon. We are looking for a dynamic and enthusiastic individual who will join the Marketing team to build a creative content hub within our organization, and strategize and execute iXperience’s content strategy, creation/production, distribution, and analytics across all of our education programs. This role plays a crucial part in building iXperience’s content machine: you will tell the story of our programs, and promote our value propositions across multiple paid and organic channels and through a variety of content formats (paid and organic social, video, blog, e-books, white papers, email, web, presentations, etc).
And it’s an incredible story to tell. iXperience is a mission-driven education company – we exist to help unlock students’ potential where traditional institutions leave a gap. We are a challenger brand in an industry ripe for disruption, and we need someone incredibly creative, hands-on, strategic, and full of energy to tell the world about us.
As part of the Marketing team, you’ll report directly to the VP of Marketing.
More specifically, you’ll be responsible for:
Building and defining the function of the new Creative Content Hub department within the organization, in collaboration with the VP of Marketing.
Leveraging your network to hire and build the multimedia team for this division – in-house and externally – that can achieve the division’s goals on the short, medium, and long term.
Coordinating the production of innovative and high-performance creative content in a variety of formats including video, flyers, written blogs, PowerPoints, signage, swag, promotional materials like digital ads. Produce multimedia content yourself when necessary, especially in the early stages of building your department.
Ensuring all formats of content are on brand, consistent, and distributed to the correct channel(s).
Creating time-specific content themes for different programs and manage content calendars to coincide with the designed theme(s).
Analyzing website analytics (Google Analytics and other tools) and partner with SEO consultants to ensure the right content is produced to help increase traffic and improve rankings.
Defining and tracking content-specific metrics for data-informed improvements; to optimize performance, provide continuous feedback for improvements, and identify new content opportunities.
Leveraging SEO understanding to help optimize content to help improve rankings for iXperience.
Work collaboratively with all iX departments (Sales, Marketing, Education, People, Leadership, and more) on cross-functional initiatives. Including but not limited to; driving traffic for lead generation, website conversions, increase social engagement and provide content for other teams’ goals/initiatives.
Building and leading the future of content marketing for iXperience; mentor and coach junior level colleagues in initiatives that will drive traffic, engagement, leads, deliver sales, and increase customer retention – engage employees across the company to become content producers, and elevate their voice and brand within the organization and externally.
Implementing long term content marketing methodologies into all areas of the business that ultimately increase organic traffic, uplift and build the brands, and reduce dependency on paid strategies.
Bachelor's degree in related field (marketing, communications or journalism preferred); or equivalent experience
A minimum of 5-7 years of experience in content-related marketing.
Brand-focused content developer experience; an expert storyteller
Ability to ensure projects are executed swiftly to navigate a matrix organization and lead cross-functionally.
A suite of multimedia production skill sets, including photo editing and video editing.
Long and short-form copywriting ability.
Strong customer empathy with a hyper-focus on what resonates with the target audience.
Self-starter, willing to roll up their sleeves and pitch in where needed. Must thrive in a fast-paced startup environment and highly collaborative.
Core understanding of SEO and optimization of content (SEO experience a plus, but not required)
Ability to create content on trending platforms, such as TikTok.
Experience with data analytical tools such as Google Analytics.