Our client, in the retail industry, requires the service of a Digital Media Manager who will be responsible for driving digital paid media planning and performance to increase brand preference and sales whilst maximising digital advertising spend.
Key performance areas:
Plan, implement and track innovative digital (initiatives) programs and campaigns across various channels, together with the brand teams and media agencies - from start to finish, adhering to specified deliverables, by integrating efforts from different business units to enable the attracting of new consumers and increasing loyalty among existing customers.
Drive digital media planning and execution with media agencies.
Manage and track performance data
Partner with brand teams on digital opportunities and campaigns that meet marketing goals and KPIs
Explore new channels as well as look into new ways of reaching our target audience.
Maintain digital media and analytics tracking to ensure effective measurements
Report on digital media performance to internal stakeholders
Ensure campaigns is on-time and on-budget
Work with digital design studio to drive scalable creative solutions
Testing new advertising platforms
Internal stakeholder management
The successful candidate must have:
Matric with a Degree in Marketing, Digital Media, IT or relevant field
5 Years Digital Marketing experience
5 Digital Media Experience
Experience in Mobile advertising
2 - 3 Years Digital Analytics Experience
2 -3 Years Managing Digital Marketing Programmes And Campaigns
2 - 3 Years Social Media advertising platforms
Knowledge of Google Marketing Platform and Social Media advertising platforms
Knowledge of Web & App Analytics and Mobile Media tracking
Please note that only short listed candidates will be contacted.
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