Paid Media Specialist - Recruit Digital, Cape Town

  • Cape Town
  • Salary: Market Related
  • Job Type: Permanent
  • Sectors: Marketing
  • Posted by Recruit Digital on Wednesday, February 19, 2020
  • Reference: 2638
  • Employment Equity Position
  • Apply before Sunday, April 19, 2020 - 16 Days left

Vacancy Details

Employer: Recruit Digital

Paid Media Specialist: Ecommerce (must be available immediately)

My client is a popular agency based in Cape Town, in need of a Paid Media Specialist to work with a UK client . This position is looking to be filled ASAP.

Purpose of Role and Responsibilities:

* Drive the growth of e-commerce sales
* Execute Paid Media campaigns
* Manage the campaigns to deliver ROI/ROA to the business
* Review campaign performance against ad spend efficiency
* Online analytics and reporting
* Compile, issue and present the required, weekly and monthly campaign performance reports
* Continuously analyse performance and report back to the Digital sales divisions with recommendations for improvement
* Online content integrity and Quality assurance
* Ensure all appropriate checks are completed by the relevant individuals to maintain full content integrity across all platforms
* Competitor and external analysis
* Monitor and analyse the market (local and international) to identify threats and opportunities

Requirements

* Diploma/Degree in marketing, digital marketing, advertising, communications or a related discipline.
* Certification in Google Marketing Platform and Google Analytics
* Minimum of three years' experience working in an e-commerce role running large scale campaigns and managing large budgets, specifically within a retail environment
* Experience in mobile commerce
* Deep understanding of South African and International eCommerce market
* Strong quantitative analytical expertise
* Strong web analytics knowledge

Paid Search - Google & Microsoft Advertising

* Campaign Management and budget reporting on ROI/ROA
* Display / Search / Dynamic ads
* Shopping / Ecommerce
* SM Marketing platforms including Facebook, Instagram and Twitter
* Remarketing per platform

* Creation of TOF, MOF and BOF events and campaigns
* Strategic planning of Facebook & Instagram sales funnels and customer journey i.e. key products, collections and offers to promote
* Creating upsells and downsells within product catalogues
* Creation of multiple highly-targeted and custom audiences which are qualified to our products
* Creation of relevant Lookalike audiences
* Creation of multiple custom conversion events
* Impactful, resonant brand positioning through ad text
* Split testing of ad creatives against text, placement and media format

Beneficial Knowledge:

* Google Tag Manager
* Google Analytics
* Google Ads Conversion tracking
* Facebook store catalogues
* Facebook/ Google audience lists / lookalikes

Apply before Sunday, April 19, 2020 - 16 Days left Companies may expire jobs at their own discretion. If you have not received a response within two weeks, your application was most likely unsuccessful.
13 people have applied for this job. 86 people have viewed this job.
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About Recruit Digital

With a vast network of highly skilled talent and some of the most exciting companies in South Africa in our ambit, Recruit Digital is the preferred recruitment partner for digital and online jobs in South Africa. We have helped startups put together explosive teams of talent to get them started as well as helped industry leaders fortify their digital expertise with proficient resources.
At Recruit Digital we pride ourselves on getting to know the businesses we serve and understanding their vision. We also recognise how important each company’s internal culture is when it comes to finding the right people who will thrive in those environments and help them grow.

With over 15 years’ experience in recruitment, our team understands and thrives on excellent service. Our specialisation in the online and digital world has afforded us the opportunity to gain a deep understanding of the industry, its key role players and drivers of success. Our goal is to forge long-term relationships with talented digital experts as well as the companies that hire them. We have earned a sterling reputation as a result of our professional and discreet approach in both our headhunting and recruitment capabilities.

Operating in both Cape Town and Johannesburg, Recruit Digital fills positions in digital companies as well as traditional companies that are expanding into the digital world.