Leisure Sales Executive - Hotel and Catering Personnel, Cape Town

  • Cape Town
  • Salary: Market Related
  • Job Type: Permanent
  • Sectors: Hospitality, Sales
  • Posted by Hotel and Catering Personnel on Thursday, February 13, 2020
  • Reference: 1655237
  • Employment Equity Position
  • Apply before Monday, April 13, 2020 - 10 Days left

Vacancy Details

Employer: Hotel and Catering Personnel

We are looking for a Leisure Sales Executive to join the team and be a part of an amazing 5* Hotel based in Cape Town. 

The Leisure Sales Executive’s role is to support the Sales team in all

leisure sales activities with a specific focus on selling to the hotel’s leisure

market. Heavy emphasis will be placed on building a strategy and

maintaining relationships within this market.

Key Results Areas

• Researches, establishes and assists in writing the Sales Plan incorporating all areas within each property within the group

• Develops relationships with the major clients and establishes new clients for the properties within the group

• Produces the necessary reports required by Sales Director and/or Management

• Ensures that research work is carried out in accordance with the Group policies and procedures (refer to Group SOP Manual)

• Keeps the necessary records detailing progress with clients and adheres to the “Chase System”


Sales Administration

• Ensure all account correspondence is kept in updated files

• All actions listed in account files have the appropriate trace dates

• All client files have complete details of contact names, telephone, fax, email etc which must be loaded and kept up-to-date in the CRM

• Ensures that research work is undertaken in accordance with accepted research standards and growing competitor market intelligence (ie. Competitor rates & key accounts)

• Fosters good relationships with key contacts & product buyers in the leisure sector

• Assist in increasing the number of contacts we have recorded on our Top Accounts and have a plan to send these contacts regular notes and sales information/specials

• Visits potential clients to sell the facilities within each property

• Attends such meetings as deemed necessary by the Sales Director

• Assist in planning & hosting all necessary FAM/Sales Trips/site inspections to each property

• To update and check as necessary all company rates

• Attends and assists the Sales Director in organising participation at trade exhibitions/workshops

• Performs all necessary administrative duties as laid out in the Group Operating Procedure Document (SOP)

• Complete all required reports – daily, weekly, monthly

Account Management

• Maintains a consistent & qualified sales call plan per week

• Understand your clients booking trends, potential volumes and other preferred properties

• To have face-to-face meetings with key influencers and bookers from assigned clients

• To set clear call objectives and complete detailed call reports for each appointment including followup/chase system

• To grow list of account contacts to ensure best possible account penetration

• To gain a clear understanding of your accounts’ company structure and implement a plan to penetrate all relevant divisions

• To develop profiles for all key influencers, bookers and decision makers and include birthdays, anniversaries, personal preferences etc

• Grading of clients for the database as follows:

A client: 100 – 249 room nights per annum

B client: 25 – 99 room nights per annum

C client: 0 – 25 room nights per annum

Business Development

• To work closely with the Sales Director to identify our competitors Top Accounts

• With support of the Sales & Marketing Co-ordinator, complete research on potential accounts

• To work closely with the Front Desk, Reservations & Banqueting Departments to collect all potential sales leads

• To be aware of key selling points of all properties within the group and to cross sell these on every relevant opportunity

• Attend all required meetings

• Provide a weekly sales update to the Sales Director

• Develops & grows leisure business from the leisure markets

• Develop & present a sales strategy & budget for the leisure markets in conjunction with the Sales Director

• Performs any additional duties that may be required or requested by the Sales Director

Performance Standards & Assessment

• The overall results of the properties in terms of sales volumes and key performance indicators

• Achievement of targets, room nights, conferences, banquets, events and functions sold

• Hotel/property revenue budgets will meet/exceed budgeted expectations

• Development of key clients and leads

• Timekeeping and appearance whilst on duty and representing the company outside of the properties

• The quality of the administration practiced and the records that are kept

• That Sales & Marketing expenses will be kept in-line with budgeted guidelines

Candidate Requirements

Skills & Knowledge

• Minimum of 2 years’ experience in a sales position, preferably in the hospitality or travel industry

• Computer literate: MS Word, PowerPoint, Excel and Outlook

• Sales diploma and/or equivalent

• Must have excellent interpersonal and communication skills

• Must have an eye for detail

• Must be able to plan, prioritise and work well under pressure, in a dynamic environment

• Must be a good team player and also have the ability and motivation to work under own instruction

• Excellent sales, influencing and negotiation skills

• Excellent public relations skills

• Ability to conclude contracts

• Corporate sales knowledge advantageous

• Must be able to do presentations

Apply before Monday, April 13, 2020 - 10 Days left Companies may expire jobs at their own discretion. If you have not received a response within two weeks, your application was most likely unsuccessful.
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About Hotel and Catering Personnel

Since its founding in 1994, Hotel and Catering Personnel have gone from strength to strength. A privately owned company, Hotel and Catering Personnel specialise in the search and recruitment of high caliber personnel for the hospitality industry.

Based in Cape Town, Hotel and Catering Personnel know the demands, the complexities and skills required for the successful, profitable operation and management of a hotel. We understand our client's need for highly accomplished professionals who have what it takes, to run a successful operation.

With a client list that includes some of the finest hotels and a team of dedicated, experienced professionals working in partnership, we aim to provide the best people, product and service in the industry. At Hotel and Catering personnel we're not just committed to solving immediate problems with superior, professional people, we're committed to building long term relationships with our clients.