On Premise Marketing Specialist - Drake International, Cape Town

  • Cape Town
  • Salary: R25 000.00 - R32 083.00 Per Month
  • Benefits: medical aid;pension fund;group risk
  • Job Type: Permanent
  • Sectors: FMCG
  • Posted by Drake International on Wednesday, August 14, 2019
  • Reference: 899559
  • Apply before Wednesday, August 28, 2019 - 10 Days left

Vacancy Details

Employer: Drake International

Purpose of the job:

The On Premise marketing teams key purpose is to create, develop & deliver industry leading concepts that step change the brand awareness and sales volume within the channel. The team works closely with the sales team to maximise the opportunities through the channel and act as a bridge between brand & sales.

Key Functions:

* Collaborate with wider team (NAMs, RMs, culture, comms & brand) to bring to life the brand image through the on premise by creating unique events and concepts.
* Consumer - Create and manage through to delivery engaging consumer concepts by working closely with Marketing manager and sales team to identify opportunities for the brand.
* Industry - Support Marketing manager to build sales engagement tools to drive relationships with owners, decision makers and venue staff. Work with sales team to identify new opportunities and tailor activity to maximise KPIs and track results to measure sales impact.
* Create sales tools & presentations that use research & insight to highlight the role of energy drinks and give the sales team the necessary support to sell in concepts.
* Ensuring Executional Excellence within the On Premise Universe
* Create and Manage all Consumption Activation requests
* National Admin Manager for Digital Posters, managing all requests/content/issues and training whilst overseeing the Ops Portal
* Monthly Co-Ordination of Consumer Collecting to plan, track and execute
* Providing On Premise Support to all events


Consumer Marketing Concepts:
* Create, develop and implement on premise marketing activities across Kick Start and Impact & Engagement priorities across the total on premise, students & festival channels bringing to life the brand at key consumer moments.
* Manage the creation and delivery of marketing activities working with NAMs & RMs to understand customer requirements to maximise impact of TTL campaigns.
Industry Marketing Concepts:
* Support in the development and delivery of an industry leading staff engagement platform that targets decision makers, managers and frontline staff with sales strategies, training and incentives.
* Create tools and systems to track & measure the channel impact of key initiatives and evolve plan to maximise investment.
* Manage channel incentives from start to finish engaging customers in WORB events helping to set sales KPIs for activity and relevant measurement tools to track results.
* Manage and oversee all performance drives within the On Premise Universe
Relationship Building:
* Work with wider marketing team to align activity with Brand, Culture & Comms.
* Support sales team in key customer meetings offering category advice and showcasing marketing activities.
* Set KPI's for channel marketing activity tracking & reporting effectiveness and making recommendations on how to improve ROI.
* Manage case study reporting for the channel monitoring updates monthly and supplying updates to the OPMT on key insights and impact of key activity.

Sales team:
* Develop effective relationships with NAMs, RMs, RAMs, Musketeers & NAEs spending time in trade providing direction to achieve on premise marketing strategic goals.
* In conjunction with sales team build deeper understanding of key customers agenda/strategies and align to key initiatives in order to land marketing initiatives.
* Work with 3rd party suppliers managing creative, development and delivery of marketing concepts / tools.

Essential experience:

* 3+ year's experience in either brand marketing or agency account management.
* Understanding of outlet operations if possible.
* Excellent communication, organisational and presentation skills

Education: Requirements:

Bachelor's degree preferred (business, marketing or similar).

The role does require travel across South Africa but the role will be based at the head office In Cape Town

Apply before Wednesday, August 28, 2019 - 10 Days left Companies may expire jobs at their own discretion. If you have not received a response within two weeks, your application was most likely unsuccessful.
8 people have applied for this job. 29 people have viewed this job.

Similar Jobs

More Drake International Jobs

About Drake International

Talent Management Solutions Designed to Increase the Return on your Human Capital Investment

Drake South Africa is an internationally recognised company established over 40 years ago, focusing on finding the right people for the right job and providing companies with a full range of innovative HR solutions.

Over the years Drake South Africa has diversified itself by not simply excelling in the recruitment spectrum but also being a thought leader specialising in talent management, profit improvement as well as developing technology solutions to improve the productivity and performance of an organisations human capital.

With recruitment and staffing requirements changing due to the constant evolving environment, Drake South Africa is constantly looking for ways to improve your business results, by identifying and implementing a suitable customised talent management solution.

Being a process driven organisation, Drake South Africa is adamant in doing things right, ensuring that the end result is met. The company’s success lies in its diagnostic methodology. This entails a full diagnosis of an organisations key challenges before offering a holistic solution, carefully formulated to the organisations needs.

As much as organisations want to attract top performers to their organisation, candidates blossom only if they are in the right environment. Drake South Africa prides itself in making sure that the right candidate is placed in the right position, with Drake’s unique and accurate P3 test. The P3 test enables organisations to successfully recruit new team members who can excel in their job and who are a perfect in the organisations culture.  

So, whether you are a candidate looking for a career opportunity or an organisation needing innovative HR solutions, Drake South Africa will be able to assist in your success.