Digital Marketing / Paid Media Manager - HR Studio, Randburg

  • Randburg
  • Salary: Market Related
  • Job Type: Permanent
  • Sectors: Marketing
  • Posted by HR Studio on Wednesday, October 31, 2018
  • Reference: copy-copy-1224500
  • Apply before Sunday, December 30, 2018 - 40 Days left

Vacancy Details

Employer: HR Studio

Our client is a digital marketing company and one of the largest lead generation firms in South Africa.  They use a range of digital channels to improve sales and optimize their clients’ ROI (return on investment). They strongly believe in the ethos that any digital marketing initiative taken needs to be highly measurable and results driven, thus enabling their clients to successfully measure their return on investment. All their digital marketing campaigns are 100% trackable, making it possible to measure and account for every cent spent.

They are looking for a young, vibey, eager and knowledgeable PPC/ SEM guru who is able to work in a high-pressured, goal orientated environment.

Main Responsibilities:

  • Create and manage a wide variety of online campaigns using Google Adwords, Google Display Network, Gmail Sponsored Promotions, Facebook and all social advertising, LinkedIn, YouTube, twitter to achieve client goals.
  • Support Account Managers/Client Leads with implementation on campaigns where required.
  • Creation, development and management of effective PPC and social campaigns on behalf of client.
  • Communicate account performance, trends and areas of opportunity to Account Managers/Client Leads.
  • Work alongside other key departments such as Design, Development and upper management.
  • Deliver client satisfaction through results-driven campaigns according to expected KPI’s and objectives.
  • Exceed client’s expectations regarding performance – Campaign Reporting, including Analysis and Recommendations.
  • Most internal campaigns are on risk – where we measure and take the risk on a cost .per lead and cost per sale basis.
  • Manage and grow a team of paid search specialists.
  • Monitor the department’s costs and revenue and report on it.
  • Must be able to drive the department forward and find new channels in order to. keep the company at the forefront of the industry.
  • Compile reports using 3rd party reporting tools and analytics tools
  • PPC Campaign Management :
    • Keyword research.
    • Audience targeting
    • Paid search account set up and campaign build.
    • Work with and advise content teams to identify promoted content.
    • Bid management and strategy.
    • Day-to-day optimisation and maintenance of campaigns.
    • Reporting to client and highlighting opportunities for campaign optimisation as well as media efficiencies.
    • Budget management of campaigns.
    • Knowledge sharing of new learning’s in the paid environment (particularly marketplace/self-service platforms).

    Candidate Requirements

    Minimum Requirements:

    • Matric.
    • Relevant degree/ diploma.
    • Min 2 years PPC/ SEM experience.
    • Min 2 years experience within the Facebook paid environment.
    • Exposure to and understanding of the paid Twitter landscape.
    • Sound understanding and practised in Google AdWords.
    • Facebook Studio Certification – Experience running Twitter PPC campaigns .
    • Google Adwords Certification (Fundamentals, Search Advanced, Display Advanced, Video Advanced.
    • Exposure to and understanding of the paid Twitter landscape.
    • Sound understanding and practised in Google AdWords.
    • Proficiency in Microsoft Suite.

    Competencies:

    • Must have good communication skills – able to speak clearly and provide insights and projections for client and account manager expectations.
    • Must be creative, analytical and passionate about your work
    • High level of attention to detail
    • Ability to think out of the box
    • Ability to be innovative and show creativity
    • Must be able to work independently and in a team
    • Ability to handle pressure and stress
    • Organized and able to work at a fast pace
    • Stable, calm and collected, easygoing

     

     

    Apply before Sunday, December 30, 2018 - 40 Days left Companies may expire jobs at their own discretion. If you have not received a response within two weeks, your application was most likely unsuccessful.
    Hot Job 223 people have applied for this job. 983 people have viewed this job.

    Similar Jobs

    More HR Studio Jobs

    About HR Studio

    OUR MISSION

    HR Studio was created to connect extra-ordinary talent with dynamic brands using best HR standards and practises.

    ABOUT US

    Founded in 2015, HR Studio is a bespoke consultancy for small to medium sized businesses who need the same quality HR services as a large corporate but an HR solution that can be tailored to their size and budget.

    HR Studio offers specialist Human Resources services across various industries. A group of specialists that pride themselves on becoming subject matter experts in your business, the HR Studio team merges seamlessly with your organisation and culture. With people being your business’s most critical asset, HR Studio is committed to ensuring your employees achieve their full potential, work efficiently and most importantly provide value to your business.

    HR Studio’s immersive approach ensures support and continuity throughout the employment lifecycle, leaving you to do what you do best and grow your business exponentially.  

    We aim to enable SMEs to build exceptional work environments that source and incubate talent to ensure higher productivity, quality results and low employee turnover.