Job Description:
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E-Marketing Content Strategy Specialist
at Capital Edge Recruitment in Cape Town
Our client an International migration and financial solutions
company currently has a vacancy for an E-Marketing & Content
Strategy Specialist.
Summary of the Role:
You will be joining our marketing team in a senior marketing role
that manages all e-marketing and SEO requirements across several
business units within the Group.
Roles and Responsibilities and Key Tasks:
Content Strategy
The successful incumbent will be responsible for the overall
content management strategy of the group of business’s. They will
be responsible for the creation, publication and governance of
useful, usable content. Their strategy will define: Key themes and
messages; Recommend topics,
Content purpose ( i.e. how content will bridge the space between
audience needs and business requirements) Content gap analysis,
Metadata frameworks and related content attributes, Search engine
optimization (SEO)
Key Tasks:
Editorial Strategy
Website Writing
Print Writing
Social Media Writing
Metadata Strategy
Search Engine Optimization
Content channel distribution
Technical and General Skill Set Required:
Microsoft Office Products
Technical and General Skill Set Advantageous:
Google Analytics
SEO Moz Toolset
Keyword Research
Database marketing
CMS Management
HTML
XML
Link building
Candidate Specification Essential
Beneficial:
A degree or diploma in Marketing;
At least 3 years’ relevant work experience, covering all aspects of
E-Marketing, as well as experience of working with Search Engine
Optimisation;
Web Design abilities would be beneficial;
Editorial experience would be beneficial;
Candidates interested in applying please forward CVs to:
jackie@capitaledgerecruitment.co.za
Only shortlisted applicants will be contacted. Should you have no
response within two weeks of applying please accept that your
application has been unsuccessful.
About Capital Edge Recruitment:
Capital Edge Recruitment
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